Our LOGO serve to represent SHUSA through a visual image that can be easily understood and recognized.
The word Shusa is a Japanese word which means “The leader of the team whose job is to design and engineer a new product and put it into production”. It is been used in Lean Manufacturing System to designate a chief engineer or person in charge.
Three dimensions indicates three axis which is in line with our product terminology which indicates dynamism of moving parts as well as the combination of three surfaces.
Three individual shapes indicates boomerang is designed to be thrown in a closed arc path which means consecutive repeat ability and accuracy.
Moreover, Orange is a combination of yellow and red and is considered an energetic color. Orange calls to mind feelings of excitement, enthusiasm, and warmth.Orange color of logo is having highest recall value signifies light and positive energy.